AllSaints rules our Behaviours
To say the fashion industry is cut-throat and out for the cash in our wallets could possibly be one of the biggest understatements of all time, but the UK fashion brand AllSaints has done something which is particularly interesting. Think back to the last time you went shopping online. You might have looked around the site, added a few things to the basket, looked at the price and thought again. That's it right? Not any more. On the AllSaints website, once you fill your basket a timer starts. If you don't make a purchase in the next hour, an emails arrives in your inbox gently reminding you that not only is you basket saved, but it is there waiting for you to complete it. This is a very simple prompt, but potentially powerful. Remember of course, we live in an age where email is not a service in your office, but a ping in your pocket courtesying of your friendly smartphone. Why is this important? In his model of behaviour motivation, B J J...