A new kind of immersive experience? Almost
Take a look at this: http://www.bbc.co.uk/news/magazine-22315685
It is marketed at a new sensory experience for the home, a 180° television. Does it create an IMAX experience for the home and is it genius? Maybe. Is it better and tested than normal TV? Yes. How do we know? Because this is not new, just an application of established information visualisation from over a decade ago.
Will it take off? Probably not. The film industry is so setup with the single way of filming that it would require a monumental shift in technique of filming, and a massive increase in cost. Think, the industry is currently finding it hard enough to film in HD and 3D, let alone this kind of strange new experience. However, it should not be discounted. An artist or an experience designer should always have a wide variety of tools at his disposal, so it may not become the default, but I hope to see it now and then.
It is marketed at a new sensory experience for the home, a 180° television. Does it create an IMAX experience for the home and is it genius? Maybe. Is it better and tested than normal TV? Yes. How do we know? Because this is not new, just an application of established information visualisation from over a decade ago.
Will it take off? Probably not. The film industry is so setup with the single way of filming that it would require a monumental shift in technique of filming, and a massive increase in cost. Think, the industry is currently finding it hard enough to film in HD and 3D, let alone this kind of strange new experience. However, it should not be discounted. An artist or an experience designer should always have a wide variety of tools at his disposal, so it may not become the default, but I hope to see it now and then.
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